Posts Tagged ‘Heavyweight’

Print Advertising – The Long Lost Marketing Heavyweight?

February 5th, 2010


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Have you implemented a sound marketing strategy for your home business enterprise?

Do you have a plan? If not, this should help:

Put on your boxing gloves. You may need them. We’re going in for the knock out.

Over the years, the Internet has naturally become the primary means of marketing products, services, or information. This will always be the case. However, as popular as the Internet is, it is NOT the only profitable way to market.

In our modern day of high-speed technology, many seem to forget that the “tried and true” method of direct response marketing through print advertising can still prove to be another very profitable way to go.

Did you know that right now, right here in the 21st Century, the world’s top direct response marketers are having more success than ever before with their “offline” marketing efforts? I’ll explain why in a moment.

Seems hard to believe since everyone is online today, right?

It’s mainly because basic human nature has not changed, nor have human buying triggers. Having something tangible in hand that can be touched is still trusted more than words or images on a computer screen.

In spite of the Internet’s capability of reaching out to millions of viewers in a matter of minutes, a printed circular or post card in hand still goes a long, long way and has a different feel to it.

Plus, you have your prospects undivided attention since your ad is not side by side with many, many others. Don’t forget the fact that a newspaper ad or post card can sit on someone’s coffee table for days at a time. This is called “advertising shelf life.”

I have magazines sitting around for weeks with ads that caught my attention that I have not yet done anything with. But I may because I know the ad is still sitting there. Get my drift?

Think about it, when you get a printed circular or post card that you can hold in your hand you tend to look at it as something a bit more real that is produced by an actual person whom you can identify with. You don’t generally look at it as some unknown face or entity hiding behind a computer.

Although, online audio and video presentations are alleviating much of the impersonal touch as of late and is adding that all important personal touch that has been missing on the internet in years past.

I personally add pictures and audio to every web site I ever post and you should too. I am now in the final stages of adding a full three minute streaming video to one of my sites in the weeks ahead as well.

Printed forms of advertising and direct mail pieces have stood the test of time, and have proven themselves over and over again against everything that has come and gone.

Here’s proof from the biggest advertising heavy weight of all time:

Google Adwords, the world’s largest online advertising platform has just rolled out a feature for its users in which you can now place your advertisements in multiple national newspapers across the United States without having to actually even deal with the newspapers.

If Google has implemented an “off line” newspaper advertising platform within its “online” advertising platform, there is a huge demand for it. Why? Because off line advertising still works. Period.

Here’s something else to think about:

Most people go online looking for information, not sales offers. So the chance of them running across your online offer is slim. However, when a printed circular or direct sales offer is physically placed in the hands of people, they will put forth the effort to seek out the source of the offer.

It doesn’t matter if it’s right up the street from them or online, the printed advertising piece established a certain form of credibility and allowed you to grab a different audience.

And here’s the best part:

Due to the internet, you can now send your “offline” prospects back “online” to your web site for the best 1, 2 punch in existence.

You can attract them off line and drive them back to your online marketing system – the best of both worlds. Your web site can then properly highlight benefits and give access to the offer while automating much of the work.

With offline advertising, you don’t have to worry about getting traffic to a web site, search engine optimization or any of the other popular online techniques. People coming online to your web site after reading your advertisement or printed direct sales piece are generally looking to buy the product or service offered.

The Internet should wisely be used in combination with off line marketing as an extension of your advertising and sales efforts.

ALL the top direct response marketing pros are now using a combination of off line and online marketing as an overall strategy. You attract a whole new audience off line that you may not have had the opportunity to get in front of online for whatever reasons.

More and more you will begin seeing web sites requesting your physical address AND your email address.

Most internet only advertisers will likely see their sales efforts pay off in a much greater way by combining print advertising and/or direct mail with their online methods. It’s a bit more work but well worth it long term.

Now that you realize the benefits and advantages of offline advertising, do yourself and your business a favor and create an offline marketing campaign to partner with your online marketing campaigns.

Go in for the knock out punch!

Andrew J. Cass is a Home Business Development Expert and Professional Marketing Consultant. He is in the top 1% of income earners in the Home Business industry. To learn insider secrets and powerful marketing strategies from the pros to help you explode your home business empire, sign up for Andrew’s FREE cutting edge Ezine at: http://www.TheHomeBusinessInsider.net

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British Heavyweight Boxing

December 9th, 2009


Image : http://www.flickr.com

Boxing promoter Frank Warren must be furious. The ‘spectacle’ that was presented to the viewing public, never mind the paying fans inside London’s ExCel arena, on Saturday 10 th Dec 2005 was a diabolical demonstration of exactly how far heavyweight boxing has fallen. For seemingly the first time in years, terrestrial television was broadcasting a boxing match in a prime time viewing slot – Mainly, one suspects, down to the efforts of Frank Warren and others of his kind. On the basis of that viewing, it will again be a long time before British boxing fans will want to stay in on Saturday night to watch the big fight.

The pre-match build up between Harrison and Williams was good enough to have graced a meeting between nations preparing for war. The expectation of a war, played out under the Marques of Queensbury’s rules, hung in the air as the two fighters made their way to the ring to great fanfare. The style of which normally accompanies world title fights, not the much devalued commonwealth crown. Much had been made of which Danny Williams would turn up for the fight, the one who’s powerful punching savaged Mike Tyson (albeit a defeated shadow of his former self), or the one who lost so weakly on points to Michael Sprott over a year before. As he walked to the ring he looked determined and focussed, a warrior ready to do battle. Audley Harrison, as is his accustomed way, strutted to the ring in the style of a rap star, surrounded by his minders.

The first round started slowly, with both fighters hardly throwing a punch, measuring each other up. Perhaps, if Audley’s pathetically weak jabbing is to be counted, there were half a dozen punches thrown during the three minutes. Nothing to worry about there – Heavyweight boxing has rarely seen an explosive first round since the Mike Tyson glory days. The power of the two men in the ring normally dictates a cagy opening, neither wanting to over commit and be caught out.

So into the second round where a slight raising of the pace was perhaps expected. Danny Williams, having the shorter reach and much more intense inside fight game was expected to hound the long reaching jab of Audley, aggressively pushing him onto the back foot. Expert opinion suggested that Audley would have too much boxing skill to be trapped on the ropes by an aggressive Danny Williams. So it was in expectation that the crowd waited for the end of the phoney war, counting the punches. Unfortunately, by the end of the second round, one hand was enough fingers to keep track. Danny Williams, following his man round the ring, was far from the aggressive, powerful punching fighter we had been led to believe he could be, yet still stole the round from the lifeless Harrison. In the third, Harrison finally put a couple of combinations together. But that was it for the round. All square, moving into the second quarter of the scheduled twelve rounds.

Surely now, in the fourth, we would see an increase in pace and work rate from both men as the fight opened up. It was not to be, the ‘fight’, such as it was had already settled into a pattern, Audley occasionally flicking out a jab that would not have bothered my grandmother as Williams followed him around the ring, looking for that one punch that would win him the day. Williams’ style has always been a little uncomfortable to watch, but there is no doubting his punching power. He is in no way a dancer in the ring and is much uncomplicated. His solid chin is perhaps his best weapon in standing up square in front of an opponent and fighting toe to toe until his powerful right does the intended damage or covering up and taking the punishment.

The question marks over Audley’s chin before the fight were still unchallenged as the fight moved through thee same pattern in the fifth, sixth, seventh, eight and ninth rounds. The chants of ‘What a load of rubbish’ from the paying spectators at ringside summed up the performances and it was noted when former world champion Naseem Hammed left his expensive seat next to Frank Warren half way through the fight. After seeing the explosive power of Olympic Silver Medallist, Amir Khan, stopping his man in two rounds, this was a dire spectacle. Two huge men walking around the ring, each unwilling to commit, to put together any sort of sustained attack was not what these boxing fans had paid to see.

One minute into the tenth and finally it looked as if the message had reached the centre of the ring as Danny Williams, starting the round aggressively, put together a combination, ending in cuffing Audley round the ear with a shot that sent him to the canvas. Audley’s chin had not been tested, but a half caught cuff round the ear was enough to send him crashing downwards. When hit, Harrison looked like a rabbit caught in the headlights. And for the next thirty seconds there was a golden opportunity for Williams to finish him. Perhaps even finish his professional career. As if not believing his luck, Williams merely retreated again, letting Harrison off the hook and allowing him the best part of two minutes wandering around the ring to recover. Just when it finally looked like the fight had come alive Williams failed to do his job.

As the eleventh began the tiredness in the two men was plain to see, all that walking around must be exhausting. At last it seemed as if Danny Williams was ready to take that risk and have a real go at Harrison, but a couple of good counter punches which rocked the Brixton man, soon saw him retreat into his shell and both men saw the round out holding onto each other. The final round was the best of the fight for Williams, perhaps sensing that if he won the round he could pinch the fight on points.

The final verdict from the judges at ringside was a split points win for Williams. No one could have any complaints on that score. Williams had been much more aggressive than Harrison – which amounted to about three punches per round – and it looked like a Williams win had the fight continued. Harrison offered nothing aside the weakest of jabs and a will to stay away from his opponent. Maybe now Audley Harrison will desist from the stream of self hype which continues to spill from his often neurologically detached mouth.

In short, this fight, if the term ‘fight’ can be used, was about as interesting as watching paint dry. Neither fighter seemed to have the will to win, merely the desperation not to lose. The heavyweight division at the moment is very short of stars and Audley Harrison, despite claims that he would prove he was the real deal, did nothing to step up and take it on. An opportunity missed. Williams on the other hand is perhaps at the end of his career and has gone as far as he can. The search for a British Heavyweight World Champion worthy of the substantial paydays it attracts will continue in vain. Neither of the men on display here fit the bill.

John Millward http://www.lazybugger.com

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